Quali

Some of the techniques we apply ad-hoc for collecting information…

  • Semiotic analysis
  • Online focus groups
  • Online forums & chats
  • In-store observations
  • In-home observations
  • Mystery shopping
  • Accompanied shopping
  • In-depth interviews
  • Creativity workshops with consumers
  • Brand strategy workshops
  • Focus groups
  • In-situ interviews
  • Desk Research
  • E-desk Research