The brands’ discourse
Through Semiotics we understand how culture defines the way brands, products, designs and ads make sense. This scope allows us to uncover amazing new insights. Managing the codes of culture, we can discover new opportunities for brands to explore.
Purchase decision processes
Conjoint Analysis based methodology that determines the relative weight of each factor participating in purchase decisions. Useful for copy, positioning, concept and price definition.
How promotions may allow to gain market share
Seize Prom®: Conjoint Analysis based methodology specially developed for estimating how different promotional paths would impact in market share.
Optimum product mix
Product and Sniff Test methodology based on experimental model of incomplete blocks. It allows deciding on the best option among large quantities of alternatives based on small samples.
Internal customer satisfaction
How to build a more satisfactory experience for the internal client. Managing internal satisfaction in order to improve external clients’ fidelity.
How to retain Clients by working on satisfaction
Customer Satisfaction Tracking: how to build a strong bond based in satisfactory contact experiences. The definition of Quality within each Company. Performance in attributes and factors that constitute general Satisfaction.